• February 11, 2024

Scientific Games Corporation initiates Light & Wonder rebrand

After inking separate deals last year to offload its lottery and sportsbetting subsidiaries and American firm Scientific Games Corporation has now announced that it is to officially rebrand its gaming and iGaming arms to Light & Wonder.

The Las Vegas-headquartered company used an official Tuesday press release to declare that the ongoing rebrand will allow it to better execute on a plan to become ‘the leading cross-platform global game company’ while simultaneously enabling it to accelerate ‘efforts to de-lever and invest for sustainable growth’.

Direct divestitures:

Scientific Games Corporation signed a stock-and-cash agreement in late-September that is to see it sell its OpenBet sportsbetting division to …

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